Japan-Tech Bridge
We help global technology leaders succeed in Japan’s most demanding industries.
Entering the Japanese market is not only about technology.
It is about how decisions are made, how trust is built, and how negotiations actually move forward.
Japan-Tech Bridge is a strategic initiative by SPEDi Inc., designed for advanced technology companies
that want to work with Japanese partners — without costly misunderstandings or stalled progress.
Why Japan is different
Many outstanding global technologies struggle in Japan —
not because they lack performance, but because:
• Technical value is not translated into decision-making logic
• Evaluation processes and responsibilities are opaque
• Discussions stall between engineering, procurement, and management
• Expectations around commitment, continuity, and risk are misaligned
These are not language problems.
They are structural and negotiation-design problems.
What we do
Japan-Tech Bridge does not act as a distributor or sales agent.
We operate as a neutral strategic partner, designing the technical, commercial,
and negotiation framework required for projects to move forward in Japan.
We help you:
• Align technology with real Japanese evaluation criteria
• Translate technical strengths into decision-ready materials
• Navigate multi-layered stakeholder structures
• Design negotiation paths that move from evaluation to agreement
• Reduce time loss, friction, and unnecessary risk
Who this is for
Japan-Tech Bridge is designed for technology leaders who find that:
“Our technology is strong — but Japan is hard to read.”
This includes executives and technical leaders working with Japanese OEMs,
integrators, or research institutions in complex industrial environments.
Our perspective
Our role is not to push deals,
but to make successful deals possible.
This perspective is shaped by direct, practical experience.
SPEDi was founded by a professional with experience spanning Japanese, American,
European, and emerging-market industrial organizations, primarily within the global automotive industry.
With a background in engineering, he has worked at the intersection of technology,
negotiation, and team leadership — coordinating cross-border technical discussions
and aligning stakeholders with very different decision logics, expectations, and constraints.
This experience provides a practical understanding not only of technical excellence,
but also of how decisions are realistically made across organizations, cultures, and regions.
If you are considering Japan — or wondering why progress feels slower than expected —
this is usually not a technical problem.
It is a question of structure, alignment, and decision-making.
Tell us what you need.
FAQ
Q1. Is Japan-Tech Bridge a trading company or a sales agent?
No.
Japan-Tech Bridge is not a distributor, trading company, or sales agent.
We do not handle product sales or procurement.
Our role is to act as a neutral strategic partner, designing the technical,
commercial, and negotiation structure required for projects to move forward successfully in Japan.
Q2. Do you provide engineering design or technical development services?
We do not perform design or manufacturing ourselves.
However, we are deeply involved in how technologies are evaluated and understood
in Japanese decision-making processes.
Our role is to translate technical strengths into decision-ready information.
Q3. Can we consult you even if we do not yet have a concrete project in Japan?
Yes — and in many cases, this is the ideal timing.
In Japan, early misunderstandings can cause evaluations and negotiations
to stall for months or even years.
Engaging early helps avoid unnecessary friction.
Q4. Do you work only with overseas companies, or also with Japanese companies?
We work with both.
Japan-Tech Bridge does not represent any specific country, company,
or commercial interest.
We operate from a neutral position.
Q5. How are contracts and fees structured?
This depends on the scope and nature of the engagement.
Possible structures include fixed-fee, phased, or success-linked arrangements.
Details are discussed on a case-by-case basis.
Q6. Do you support NDA (Non-Disclosure Agreement) processes?
Yes.
We regularly work under NDAs for both Japanese and international clients.